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Born at the Crest of the Empire

Sunday, November 30, 2008

Quote - On toy advertising to children.

"I had one parent who said she'd prostitute herself to get what her child wants," Almodovar said. "It's heartbreaking. They feel inadequate as parents."

Same article
Gottlieb (an advertising consultant to the toy industry) also contends that it's good for children to encounter toy ads — even in cases where products later turn out to be disappointments.

"It teaches, for very low stakes, how to navigate in our consumer culture," he said.

"They are going to have to spend the rest of their lives listening to every kind of marketing approach, and childhood is where they will learn to cope with it."
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4 Comments:

  • Yes it's important to teach the kids that adults will lie to them just to squeeze every last penny from your sweaty little palms. I wonder what meds these people take to help them sleep at night.

    By Blogger Lew Scannon, at 1:19 PM  

  • Yeah. What level of consultant do you have to achieve to have that come out of your mouth?

    By Blogger mikevotes, at 2:22 PM  

  • These are the Jerry Springer people.

    By Anonymous Anonymous, at 2:44 PM  

  • Yeah, but really, I find that first quote just sad. To think that people have gotten so twisted up in their identities and consumerism that they think that way, that toys equal good parent.

    Because their feelings of inadequacy are very real, and somehow they've come out filtered as buying.

    It's just messed up.

    By Blogger mikevotes, at 4:34 PM  

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