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Born at the Crest of the Empire

Saturday, March 28, 2009

The end of the Bush era

It's always difficult in realtime to pick out significant moments that represent turns in culture, but I think this may be one.
The agency that owns the space where the World Trade Center towers stood is freeing itself of the term "freedom" to describe the signature skyscraper replacing the buildings destroyed on September 11, 2001.

"Freedom" was the key phrase in the promotion of the Bush doctrine. It was both the advertising and the justification for that aggressive foreign policy, and now the site of tragedywhich the Bush folks invoked so frequently and fervently as their marketing base for their theories is rejecting the term.

I judge this more as a marketing choice by the owners than as a political statement they were trying to make. They recognize the now negative association to that term "freedom."

(I wonder how the Presidential Library/Think Tank, "The Freedom Institute" will sound in a few decades.)

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